Spurred on by startups and the technology that these types of companies master with absolute mastery, innovation has ended up becoming a very important asset for brands , which supposedly must entertain the consumer with a plethora of novelties to prevent them from leaving with their money elsewhere. However, the truth is that the innovation [&hell
Atresmedia Formación and the audiovisual school Treintaycinco
Atresmedia Formación and Treintaycinco mm sign an agreement. Committed to the personalization of the sector and the training of new talents. The objective of the agreement is for students to attend. Eight masterclasses designed by Atresmedia professionals to train these future professionals. Students will have the opportunity to access 8 appointmen
The importance of the message or how to capture the viewer’s attention
Capturing the attention of viewers is the absolute principle of any advertising strategy. And Bob Hoffman. One of the current figures most critical of the world of advertising and author of the blog The Ad Contrarian. Writes precisely about this topic . In fact, it has highlighted the importance of the message in the media […]
Implement faceted navigation correctly to give your pages the best chance at ranking
Faceted navigation allows visitors to filter the products on category and subcategory pages. Here’s what it looks like: Faceted navigation example, via jbl.com Despite its usefulness for visitors, it can cause serious SEO issues for e-commerce websites because filter combinations often create new parameterized URLs. For example, if you filter for o
Master E-commerce SEO in 2023 Beginner’s Guide
If you want to drive more potential customers to your online store, e-commerce SEO may be just the ticket. Keep reading to learn what it is, why it’s important, and how to master it. What is e-commerce SEO? E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in […]
Get exposure to new audiences by pitching your content to niche-relevant newsletters
Recently, my article on content promotion was featured in. SparkToro’s Audience Research newsletter: SQ’s article was featured in SparkToro’s newsletter . With over 40,000 subscribers, that’s plenty of eyeballs. You’ll want to be featured on similar newsletters in your niche too. The easiest way to find these newsletters is to look the
Email marketing so effective that you will only believe it when you try it
In this way we will already Email marketing have the Analytics variable included. Now, we must define rules to activate this variable on our page . Step 2: Create the variable label from step. The way Tag Manager works is as follows. To do this, we go to the Tags section , and click New. […]
The sales page for your potential child client
Google Tag Manager is The sales a tag manager , that is, a “piece of code” that you include on your website, and from which you can manage Google Analytics, the Facebook pixel, Google Ads… The interesting thing about this tool is that you can send information to Google Analytics about any interaction that the […]
People and not Google will make your bank account crazy
Is the organic traffic acquired People and quality? Is the client billing more or getting more leads via SEO? In the world of consulting it is clear, but… what about a nichero? Should you work on basic analytics for your niche? Well, dear nicheros and nicheras. I come to try to convince you that it […]
Exposure to the business category
Let’s compare the generic keyword “air tickets” and the long-tail keyword “discounted air tickets to travel to cartagena next weekend.” Which one do you think receives the most monthly searches on google? Well, obviously, the first, generic ones are highly sought after. Now, which user do you think has more intentions
Here you are already aware of
There you are living the second state: you are aware that you have a problem, however, you have no idea what is happening. When you reach this state, you immediately feel the need to search for information. 3. Aware of the solution searching for information about the problem usually leads you to the next state: […]
To exemplify this use a simple case
The majority tells us. So, why is such a long phrase a single keyword ? To answer it diplomatically, here is the explanation: because we are talking about a concept developed by the creators of search engines and not a word taken from a dictionary. Assimilating this is essential if you want to learn how […]
