Master E-commerce SEO in 2023 Beginner’s Guide

If you want to drive more potential customers to your online store, e-commerce SEO may be just the ticket. Keep reading to learn what it is, why it’s important, and how to master it. What is e-commerce SEO? E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google. It focuses heavily on improving the performance of category and product pages, as these tend to be the most lucrative. E-commerce SEO is mostly about ranking product and category pages higher It’s generally a more cost-effective way to reach your customers rather than bidding on expensive paid advertising keywords.

Chapter 1. Technical SEO

Technical SEO may seem the most daunting starting point, but it’s crucial for e-commerce sites. That’s mainly because of issues relating to faceted navigation, but there are also a few category email list things to keep in mind. Let’s go through them. Secure your site with HTTPS HTTPS is a secure  protocol for transferring data between websites and visitors. It prevents hackers from stealing sensitive information that visitors commonly share with online stores, such as their name, address, and credit card details. It’s also been a minor Google ranking factor since 2014. You’ll know if your store uses HTTPS because it’ll have a “padlock” icon in the address bar that looks like this:

Make your site structure easy to navigate

Site structure is how your website’s pages are organized and interlinked. Most e-commerce stores organize their BX Leads pages roughly like this: How to structure e-commerce sites Here are two reasons why this structure makes sense: It’s easy to navigate – Visitors can find what they’re looking for in just a few clicks. It helps Google find your pages – Google can “follow” internal links from page to page. Getting your site structure right from the start also means you’ll avoid the headache of redesigning it later on.

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