To exemplify this use a simple case

The majority tells us. So, why is such a long phrase a single keyword ? To answer it diplomatically, here is the explanation: because we are talking about a concept developed by the creators of search engines and not a word taken from a dictionary. Assimilating this is essential if you want to learn how to do keyword research . But why is it important to understand that? Because a keyword is in many cases the only connecting element between supply and demand to develop a digital marketing action . To exemplify this use a simple case imagine that you are interested in learning to play guitar—you would be needing a service; that is to say, for market purposes you would be the demand and we have an academy that teaches guitar classes—we would be the supply. How do we meet.


Here we find two categories generic

Using the keyword: guitar lessons. That would be the best business email list connector available in digital marketing for you to take us as a supplier for your need to learn to play guitar. That is why it is important to work with keywords in digital marketing ! Because they are the bridge that unites those who seek with those who offer. The primitive classification of keywords once the keyword concept has been mastered , we can advance to the next step: learn to classify them. There are several ways to categorize keywords for marketing purposes , but the two most popular are: by the length of the word and by the user’s level of awareness. Let’s first address the simplest and most primitive form of sorting: by keyword length. Here we find two categories generic keywords and long-tail keywords – known worldwide by their.

This classification serves to draw

Name in english: longtail . This classification serves to draw BX Leads a very useful dividing line. For planning, as it gives us clear clues about the difficulty of the effort we must make to obtain the keyword and because it shows us the potential benefit in visibility. The first group includes generic keywords—short tail— , these are the most searched for, but unfortunately they have a low conversion capacity—precisely because they are generic and in many cases ambiguous—. For their part, long-tail keywords are rarely searched for, but with a high probability of conversion. Assimilating this is important when defining how to do keyword research . To better understand this form of classification, we bring you a simple example.

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