Spurred on by startups and the technology that these types of companies master with absolute mastery, innovation has ended up becoming a very important asset for brands , which supposedly must entertain the consumer with a plethora of novelties to prevent them from leaving with their money elsewhere. However, the truth is that the innovation [&hell
Atresmedia Formación and the audiovisual school Treintaycinco
Atresmedia Formación and Treintaycinco mm sign an agreement. Committed to the personalization of the sector and the training of new talents. The objective of the agreement is for students to attend. Eight masterclasses designed by Atresmedia professionals to train these future professionals. Students will have the opportunity to access 8 appointmen
The importance of the message or how to capture the viewer’s attention
Capturing the attention of viewers is the absolute principle of any advertising strategy. And Bob Hoffman. One of the current figures most critical of the world of advertising and author of the blog The Ad Contrarian. Writes precisely about this topic . In fact, it has highlighted the importance of the message in the media […]
Implement faceted navigation correctly to give your pages the best chance at ranking
Faceted navigation allows visitors to filter the products on category and subcategory pages. Here’s what it looks like: Faceted navigation example, via jbl.com Despite its usefulness for visitors, it can cause serious SEO issues for e-commerce websites because filter combinations often create new parameterized URLs. For example, if you filter for o
Master E-commerce SEO in 2023 Beginner’s Guide
If you want to drive more potential customers to your online store, e-commerce SEO may be just the ticket. Keep reading to learn what it is, why it’s important, and how to master it. What is e-commerce SEO? E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in […]
Get exposure to new audiences by pitching your content to niche-relevant newsletters
Recently, my article on content promotion was featured in. SparkToro’s Audience Research newsletter: SQ’s article was featured in SparkToro’s newsletter . With over 40,000 subscribers, that’s plenty of eyeballs. You’ll want to be featured on similar newsletters in your niche too. The easiest way to find these newsletters is to look the
Email marketing so effective that you will only believe it when you try it
In this way we will already Email marketing have the Analytics variable included. Now, we must define rules to activate this variable on our page . Step 2: Create the variable label from step. The way Tag Manager works is as follows. To do this, we go to the Tags section , and click New. […]
The sales page for your potential child client
Google Tag Manager is The sales a tag manager , that is, a “piece of code” that you include on your website, and from which you can manage Google Analytics, the Facebook pixel, Google Ads… The interesting thing about this tool is that you can send information to Google Analytics about any interaction that the […]
People and not Google will make your bank account crazy
Is the organic traffic acquired People and quality? Is the client billing more or getting more leads via SEO? In the world of consulting it is clear, but… what about a nichero? Should you work on basic analytics for your niche? Well, dear nicheros and nicheras. I come to try to convince you that it […]
Create a custom infographic
Collaborative content is a way to combine the expertise. Create a of other influencers in your field to create amazing content. Collaboration not only saves time and resources, but your chances of getting links and social shares. Are much higher because your collaborators. Have their own audience and platform.Experienced content team members are t
Blending craft and process
How do you do this? It all comes down Blending craft to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than [&h
Encourage people to document processes
Often when you create a culture of documentation,Encourage people promotion. Happens internally as processes are created and the company grows, employees. Displace themselves and climb higher up the ladder.” – Ryan Deiss, Digital Marketer If you create a culture of documentation, employee promotions will happen internally, says ryandeiss. Click to
