Create a custom infographic

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Collaborative content is a way to combine the expertise. Create a  of other influencers in your field to create amazing content. Collaboration not only saves time and resources, but your chances of getting links and social shares. Are much higher because your collaborators. Have their own audience and platform.Experienced content team members are t

Blending craft and process

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How do you do this? It all comes down Blending craft  to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than [&h

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