Blending craft and process

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How do you do this? It all comes down Blending craft  to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than [&h

Product Leadership Essentials

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This campaign allowed H&M customers to create personalized avatars and virtually. Try on the Swedish brand’s clothing. With it, the Scandinavian multinational broke down the. Walls that usually separate offline reality from virtual reality and made its way into the hearts of centennials. Marketing on steroids: 5 psychological tricks to be