Let’s compare the generic keyword “air tickets” and the long-tail keyword “discounted air tickets to travel to cartagena next weekend.” Which one do you think receives the most monthly searches on google? Well, obviously, the first, generic ones are highly sought after. Now, which user do you think has more intentions
Here you are already aware of
There you are living the second state: you are aware that you have a problem, however, you have no idea what is happening. When you reach this state, you immediately feel the need to search for information. 3. Aware of the solution searching for information about the problem usually leads you to the next state: […]
To exemplify this use a simple case
The majority tells us. So, why is such a long phrase a single keyword ? To answer it diplomatically, here is the explanation: because we are talking about a concept developed by the creators of search engines and not a word taken from a dictionary. Assimilating this is essential if you want to learn how […]
If the second is wrong the first was
Marketing actions that could derive from the relationship with customers. Connect everything the final subphase of the execution process is the interconnection of everything—people, areas, tools, and actions. The challenge here is to work together, nurturing and fueling the process. If everything goes well here, omnichannel will be unstoppable. Kno
Because everything revolves around the recognition
Execution the third phase is the most extensive and complex of the process. Execution is responsible for putting everything into operation: channels, processes, roles and actions. To do this, we must overcome four subphases: i. Create an inclusive culture within the company . To obtain an omnichannel business we must have people with an omnichannel
who interact every day on social networks,
Due to the millions of users who interact every day on social networks, planning marketing actions on these channels is the fastest and most effective way to get the message to consumers. Therefore, today, Social Mia Marketing must be includ in your company’s marketing and communication plan as an essential technique. However, many people fin