Just entered February, it is time to start creating yegy to generate the largest possible number of reservations in your hotels or restaurants.
Spain is one of the countries with the highest spending on these dates. In fact, it is estimated that the average cost per consumer is €122, surpassing other countries such as Germany (€98), France (€105) and Italy (€111). For this reason, Valentine’s Day has become a key date to increase sales during the month of love.
But, how to win over consumers among so many hearts? We give you some tips that you can take advantage of to strengthen your digital marketing and attract attention to sell more this Valentine’s Day.
The numbers speak for themselves
Valentine’s Day is one of the key dates in the tourism and hospitality sector. And we do not say it, but a
In Spain, 71% of consumers will celebrate Valentine’s Day. But, what will they give to that special person? Well, the Spanish like to go out and live experiences, and that is reflected in the gifts that top the list for Valentine’s Day:
In addition to a gift, almost 1 in 4 Spaniards plans to go out for dinner on Valentine’s Day. Another reason why you should prepare to attract the attention of consumers for this date.
SMS Marketing Campaign for Restaurants
Text messages are becoming one of the preferred channels for restaurants and bars to increase reservations, promote services and retain BX Leads customers. So why not communicate on Valentine’s Day with your clients?
Some of the most common uses, and those that work best, in the world of restoration are:
Gestion of reservs
Remind your diners that they have a table reserved at your location, and give them the opportunity to manage it. That is, that they finish confirming their attendance, that they modify the time or that they can cancel the table. You will avoid having your staff answer calls and even chase customers to confirm reservations.
As a tip, we recommend that you send the reminder 24 hours before the date of the reservation.
Another approach that often works is to convey urgency. Send a reminder SMS explaining that there is a waiting list, this will force you to make a quick decision that is perfect for any business.
Sending special promotions
What better time to promote a special menu from your restaurant than Valentine’s Day. It doesn’t matter if you don’t believe in cupid, take advantage of this date and boost reservations.
You can send them a text message with a link to the delicious menu that you have created, unique and unrepeatable for Valentine’s Day. Creating a feeling of exclusivity always works.
Reveal the Take Away you have or the Delivery
If you do delivery in your restaurant, it may also be a good time to promote it. Perhaps not all couples can or want to go out to dinner, but they do want to have a special dinner. Take advantage and show them what food you have to take home and that they can enjoy without cooking.
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SMS Marketing Campaigns for Hotels
In some sectors, such as hotels, SMS marketing still does not have a large market share. It’s time to stand out from the competition and communicate via text message with your guests.
Here are some ideas to attract more guests during Valentine’s Day thanks to SMS marketing:
Gestion of reservs
As in restaurants, facilitating the Denmark Email List management of accommodation reservations will be a benefit both for your Reception/Reservations department and for your clients.
You will free your staff from having to be on the phone all the time and they can dedicate themselves to other tasks. And your clients will benefit from being able to manage their reservation at the moment, avoiding unnecessary waits.
Promote other services you have available
Take the opportunity to promote other services or products that may be of interest to your customers. You are going to have your guests in your house, so send them information about your wellness and spa services or about the special Valentine’s menus. It will be a good time to generate cross-selling and to boost customer satisfaction by offering proposals that will make your stay an unforgettable experience.
