ns are quite different from other marketing strategies. The most important thing to know is that texting has a 97% open rate, which puts it well above other more traditional methods of targeting subscribers. This data must be taken into account, especially if you manage gyms or sports centers.
Marketing professionals pay special attention to any negative impact on the way we reach our target market. This is because consumers talk a lot about spam and no organization wants our name associated with this type of fraudulent practice. However, we receive many communications on a daily basis through a wide variety of channels. It’s easy to get overwhelmed and your campaign to get lost. This is the main reason why email marketing campaigns are 4 times less successful than SMS.
Increase your subscriber list
Take a multi-dimensional approach to inviting customers and followers to joinot of people follow gyms on social media, so using Instagram and Facebook to promote SMS registration might be a good idea. If you currently use email marketing, send SMS invitations that way as well.
Inform your existing customers at the time they check-in or through posters at the reception of the premises and offer an incentive to all those who subscribe, such as:
Start your SMS marketing campaign for gyms or sports centers
Plan well the start and launch of the campaign. At the beginning of the year, together with the new resolutions, it can be a good moment, but there are also other key dates such as the preparation for the summer, the return of the holidays or the start of the school year.
Keep in mind that your competition may start their campaigns on the same day. So SMS marketing can help you reach more people and differentiate yourself from your competing gyms.
incentives
Just like when you’re trying to increase subscribers, incentives will play a big part in attracting new gym members. What differentiates your gym Czechia Email List from others? You can offer special sign-up discounts, free class trials, free fitness assessments, or a personal training session.
Whatever you decide to offer your new members, you can let them know via SMS and add clickable links to take them straight to the action.
SMS subscription forms
Streamline your registration process by using two-way SMS that allow new customers to register via text message. Seubscribers and invite them to respond. You can direct people to different membership offers based on their responses. For example:
“Join the Fitness Center this January! We BX Leads have subscriptions for all tastes and enjoy a 10% discount on any program if you register before January 30.”
Set up trigger words on your platform so your subscribers can receive automated responses or links to learn more about your subscribers’ needs.
Automatically send registration forms and interesting articles that your members would like to read to join.
profile members
As you register new members, take the opportunity to meet them. Continue your SMS marketing communication to create your customer profiles. Find out what they look for in a gym. Are they interested in classes, muscle toning, bodybuilding, socializing or weight loss? Because by collecting this information, you can tailor your marketing experience and segment your subscribers into categories. Segmentation will allow you to control the content of the SMS that subscribers receive. This limits the amount of unwanted marketing messages they are exposed to and reduces the risk that they will opt out of receiving your SMS.
