Knowing which are the best days to send your promotions during the month of November is key to the success of your campaigns.
It is of little use to plan a gr do not know when is the best time to send it. In this article, we are going to show you the calendar for sending SMS during the month of November to serve as a guide when sending yourmpaign .
Before we start, what are the key dates in November?
The month of November is one of the most important months for the retail sector and ecommerce. During the month of early Christmas shopping, there are three key dates that every business should mark in their Marketing calendar:
- Single’s Day or Bachelor’s Day: it is always celebrated on November 11 since 1 is the number of singles, according to the Chinese culture where this idea arose. This day is born as a claim to Valentine’s Day (the day of couples). Although in Spain this day is not yet very strong, in other countries it is becoming a great competitor to the already established Black Friday.
- Black Friday: It began in the United States as the start of Christmas shopping after Thanksgiving. Every year the date is different but it is always the last Friday of November. Although its origins are American, this day of shopping has spread throughout the world.
- Cyber Monday: It takes place BX Leads the Monday after Black Friday. As its name indicates, this day is more focused on electronics and technology, although more and more e-commerce companies are joining this day. Its origins date back to the era of Internet shopping (2005) in the United States. This initiative arose with the aim of promoting online purchases. He arrived in Spain in 2012.
The SMS sending calendar during November
Now that we know the key dates for Lebanon Email List the month of November, it’s time to delve into the calendar for send.
At SMSpubli, we want to help you make your campaigns have the greatest impact this year. For this reason, we have developed a heat map or ” heatmap ” that reflects the days that the most SMS were sent in November 2020 in Spain.
This data can help you plan which are the most effective days of the week to send your campaigns and thus increase your sales in the month of offers
- The Monday and Thursday before Black Friday. There are many stores that no longer focus their offers on a single day, but on the whole week. It is what has been dubbed Black Week . Normally, the brands that join this new phenomenon are usually those with an aggressive pricing strategy, to attract new customers and thus achieve the sales quota of their competitors.
- Black Friday itself. Although the competition is very high this day, thanks to SMS you can differentiate yourself and reach your customers more directly, thus boosting your sales.
- Monday of Cyber Monday. The promotions for this day are urgent since they are flash offers that start and end that same Monday.
As for the rest of the month, in general the promotions are usually. Carried out during the week, avoiding the weekends. There is also a slight volume of SMS sending at the beginning of the month, this may be because some businesses decide to offer special prices throughout November.