Have you ever heard of Single’s Day? If you’re one of the many who Googled this term last year, you may already be well informed. If not, in this post we explain what it is, when it takes place and why it can also be an opportunity for your business.
Single’s Day, the anti-Valentine’s Day
Bachelor’s Day, or Single’s Day, arose in 1993 in China. A group of students from Nanjing University were looking for a way to celebrate their bachelorhood and claim Valentine’s. The date chosen was 11/11, that is, November 11 since 1 symbolizes a single person.
Over the years, this day spread to other Chinese universities, gaining more and more weight. But it was not until 2009 when Alibaba gave this day more fame and prominence, turning it not only into a business opportunity, but also making it known worldwide. The day has become so important for Alibaba that in 2020 it began on November 1 and ende at midnight on the 11th, setting record figures: 48% more sales were achieve compare to the previous year, generating 74.1 billion dollars. .
November 11, the first day of Black November discounts
Singles Day is the start of the November sales, which practically spans the entire month with Black Friday and Cyber Monday. So Latvia Email List much so that there is more and more talk about Black November (or Black November). But why should you join 11 of 11?
Singles Day is still a little-known day in Spain, but it is becoming more and more widespread in the retail and ecommerce sector. If we take into account that until 2012 Black Friday was also practically unknown in our country and that today it is even more important than seasonal sales, it is easy to understand why it is worth taking advantage of:
- The first reason is that you can stand out from your competitors by being part of this new business initiative.
- In addition, participating in Singles Day will allow you to communicate with your customers at a time when few do .
- Finally, joining this day will be a great excuse to start promotions before Black Friday and start getting sales.
Communicate with your clients on Singles Day
Singles Day is a perfect event, especially if you have a store or an ecommerce. But other sectors such ms can also be addd.
The underlying message of this day is that you don’t nee to have a partner to give things to each other, singles can also give each other gifts. For this BX Leads reason, your company could create ad hoc initiatives for single clients. It can be a special discount or a wellness package. If you have a store, on the other hand, you can promote this day by emphasizing how important it is to give yourself gifts or propose a 2 for 1, so that the extra item can be given to another single person.
