Since March 12, a nationwide quarantine has been introduce on the territory of Ukraine, which was recently extende until April 24. The country’s largest network “Multiplex” has close its cinemas in many cities since March 15, without waiting for the decision of local authorities. The Delo.ua portal interviewe Roman Romanchuk, CEO of Multiplex Holding , in which he spoke about the current state of affairs, what steps had to be taken to resolve the issue with personnel, and how the state can help businesses in the country. Below we present the key points of the interview, presente in the material of the RAU portal. Is the situation similar to other crises?
Now there is a question of
Survival in a situation where incomes have not only become smaller (as it was, for example, in 2008), but they are completely absent during the quarantine period, which is not known how long it will last. In 2019, the network’s revenues Taiwan Phone Number List increase by 25% comparedto 2018 and amounte to UAH 1.4 billion. Organic growth for comparable theaters is about 9%. The market was expecte to grow by 10-15% in 2020. But the coronavirus epidemic and the impose quarantine force us to adjust plans, develop and adopt an anti-crisis strategy. All projects for 2020 are frozen, and their resumption depends on how the crisis situation develops. multiplex hall About the scale of losses.
The Multiplex network includes 27 multiplex cinemas
The share of the Multiplex in the market is 39%, given that there are about 200 cinemas in Ukraine with about 600 screens. Our losses are about a million hryvnias a day. The total amount of industry losses during the quarantine will be BX Leads about. UAH 80 million (or $3 million) per month. Sales of popcorn and drinks account for more than a third of total sales. And the figure of losses I have mentione includes not only the procees not receive from the sale. Of tickets and the operation of cinema bars, but also payments for obligations that the business has, including suppliers. Plus the cost of salaries to employees, utilities. When can cinemas open again.