Private label and influencer therefore represent two factors and two levers that are increasingly useful for building purchasing experiences that are close to the ways of living and thinking of digital consumers.Italian e -commerce is one of the markets with the greatest potential. Yet penetration on the overall market is still very far from other northern european countries.
The key factors of choice by investors
the key factors of choice by investors can also help the companies themselves increase their value. The 2019 report by casaleggio associati analyzes the key special data aspects and factors that investors and entrepreneurs must take into account to increase the value of companies and sales on the web. All the data present refers to the italian business to consumer market. The companies analyz concern the following sectors
Health and beauty. Online shopping centres.
BX LeadsConsumer electronics. Insurance. Fashion. Home and furniture. Health and beauty. Online shopping centres. Leisure. Publishing and tourism. It was found that in 2018. 40% of the world’s population made an online purchase and it is estimat that by 2022. Online shoppers will reach 3.20 billion.For 2019. A production of 342 billion euros is expect. 18% of companies sell online. While 16% receive orders from third-party sites or apps. Specifically.