SMS marketing can sometimes feel like spam, but when done correctly, it is by far the most effective means of mass communication, with open rates of 98% and response times of 90 seconds . Therefore, it is crucial to ensure that the message being sent is relevant and valuable to the recipient.be concise and brief
The SMS is short and should be sweet. With a 160 character limit , the message should be concise yet impactful. Try to avoid complex sentences and keep the messages simple and easy to digest.
personalize the message
Personalization not only attracts attention, but different research has shown that it is what consumers want , with an 80% probability of buying from a company that offers a personalized experience.
Adding a name is the easiest way to personalize, but think about what other relevant data you could use. Consider adding a personal signature if it’s appropriate for your brand or business.
Include a clear call to action
SMS is great for getting attention, so make sure your call to action is clear and compelling . Make it obvious what you want people to do next and add a link to help them get there fast.
Tip : Don’t forget to track your links for full campaign attribution and future optimization.
Don’t be afraid to add a little urgency
With an average open rate of 98%, a text is 4 times more likely to be opened than an email, so don’t be afraid to use this to your advantage. Using immediacy can help encourage your recipient to take action.
‘Act now’, ‘End soon’, ‘Last chance’, these are all easy to copy mechanisms to motivate people to act at the moment you want.
Link to mobile-optimized pages
It sounds obvious, but you’d be surprised how easy it can be to miss! If you don’t have a mobile-friendly site , consider creating mobile-friendly campaign pages to ensure your customers get the best possible experience.
Review and review your message
As with any campaign, mistakes can happen , so ask a few people to read your messages so they are accurate and clear. Avoid the use of abbreviations, colloquialisms and textual language: they are not always universally understood in the same way!
Maintain a consistent tone
Speaking with a consistent tone of voice in all of our communications, from emails and websites to brochures and social and mobile media, helps create a clear picture of who we are and what we stand for.
When writing short-form copy, such BX Leads as mobile messaging campaigns, it can be beneficial to have a clear, identifying tone. For example, what is it about Coca-Cola’s voice that makes it so positive, friendly, and down-to-earth?
A brand tone guidelines document should do two things:
- Introduce your brand’s tone of voice and tonal values, explaining what they stand for and how they support the company’s mission.
- Give detailed and practical support to people who create content for different channels.
Always provide an option to unsubscribe
It is a legal requirement to offer customers Ecuador Email List an easy way to withdraw. Their consent to receive marketing communications . For SMS marketing, include an opt-out message in every text message to remind customers that they can unsubscribe at any time.
Simply ask them to reply to messages using the word “STOP” or “UNSUBSCRIBE”. Don’t forget to also send your customers a follow-up text message confirming the action.
Are you ready to start sending great SMS marketing campaigns? Great copy is one of the many things that will dicta.