Monday is usually the most uphill day of the week, but today, the third Monday in January, known as Blue Monday, could be said to be the worst Monday of the year.
Remember that one of the most effective marketing techniques is to connect with the feelings of your audience and thus create empathy. So make this day a little easier for them, connect with them in a joyful and optimistic way, to make this day a little more bearable for them. And for you, it will also help you to start the week on the right foot, boosting the online sales of your business with an SMS Marketing campaign.
Table of Contents:
What is Blue Monday?
When talking about Blue Monday, reference is made to the third Monday in January and, although there is no scientific basis behind this date, according to researcher Cliff Arnall, this day is considere to be the saddest day of the year.
The origin of this day arose after a marketing campaign by the advertising agency Porter Novelli and its client Sky Travel. Together with researcher Egypt Email List Cliff Arnall, they calculatd what was the saddest day of the year. A mathematical formula, more creative than scientific, that wants to demonstrate that factors such as the weather, the work routine, the slope of January, the failure of the New Year’s resolutions… make the mood that day the most depressing.
Porter Novelli’s campaign was a success. So much so that since then many companies have joine this marketing day to encourage their customers to make a purchase with a discount code, and thus brighten their day.
Why use SMS Marketing in your Blue Monday campaign?
There are two main reasons why you should send an SMS Marketing campaign on Blue Monday.
On the one hand, more and more BX Leads companies are taking. Advantage of this date each year to launch offers or communicate with their customers to strengthen the bond with them. So you too take advantage of this day and do not miss the opportunity. Also, did you know that Monday is the day of the. Week in which the greatest number of online sales are generated.
Start your free trial with €0.60 credit
SMS Marketing campaign during Blue Monday
To get startehere are some tips to make your SMS Marketing campaign more successful during Blue Monday:
- Turn around the day. Even if it’s a gray day, make it a happy day for your customers. By offering them some kind of incentive.
- Write a positive and humorous message.
- Make the shipment in the morning, so that they start the day on the right foot.
