How to Get Started Advertising on TikTok

Running a successful business is about more than just brainstorming incredible products and services your customers can’t live without.

Even the very best products can’t sell themselves, so you need. To let your target audience know they’re out there. That’s where digital advertising comes in, and the right social media platforms are a massive part of that.

Saying that  is a popular social media option these days is quite an understatement. In 2022, the video-sharing platform had more than 1 billion active users, and that momentum shows no signs of slowing down.

That said, advertising on is definitely something every digital-age brand should consider.

Why Should You Consider Advertising on

When it comes to social media marketing, choosing the right platforms for your brand is crucial, and each option brings its unique benefits to the table.

For example, Facebook, Twitter, and telephone list Instagram boast large numbers of users from a variety of different demographics. Meanwhile, LinkedIn is a perfect fit for B2B brands.

 on the other hand, is the place to be if you’re looking to connect with younger audiences like millennials and Gen Z, as the vast majority of  users are under 30 years old. Here’s a look at a few more reasons why you should consider advertising on.


If you’re interested in expanding your influencer marketing efforts to , you’ll be happy to know it’s a very influencer-friendly place.

Not only is the platform home to BX Leads a variety of different influencers – everyone from athletes to top-tier bloggers – but it’s the place to be for raw, relatable content, which is red hot right now.

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