Abroad, growth marketing and growth hacking exist as full-fledged branches of classical marketing, but in Russia they are only gaining momentum. In this article, we will talk about what growth marketing and growth hacking are, their strategies, and what are the differences and similarities between them. Content: Growth Marketing Working with a funnel Goals of growth marketing Traffic channels Efficiency What does Growth Manager do? How much does a growth marketer earn and where does he work?
Growth marketing VS growth hacking
Differences between growth marketing and growth hacking Growth hacking Grow Hacking Strategies Growth Hacking Examples Conclusion Growth Marketing Growth marketing is a branch of marketing that is based on working with data in a El Salvador Email List short time to determine the most effective way for a company to grow. How growth marketing works: hypothesis → quick tests → information analysis → strategy optimization. Working with a funnel If traditional marketing works with the upper levels of the funnel – introducing the user to the product, warming up the audience: Classic Marketing Growth Marketing then growth marketing quickly goes through all the stages of the funnel, falling immediately to the bottom bar.
While guiding the target audience in such a way as to increase their
LTV and dispose them to repeat purchases. Goals of growth marketing The Growth Marketing Specialist works through the user journey from inception to purchase. Engaged in interfaces, landings , promotions and so on. For a growth BX Leads marketer, it is important to work out each stage of the target audience in which it interacts with the product: the first session (a pleasant landing with an intuitive registration form), the aha moment (the first action with the product, after which the user should become interested). For example, take any mobile online game. When passing a certain number of levels, the user receives a reward. Up to this level, he spent time and effort on passing. And the moment of receiving the award is called the aha-moment. Traffic channels Growth marketing uses channels identical to the classical approach: email marketing.
