SEO promotion, contextual/targeted advertising, referral marketing, and so on. The difference is how they use these tools. Based on the tasks of a growth marketer, he is constantly looking for growth points and optimization of working traffic sources. Quickly (and not deeply) tests hypotheses, improves traffic channels and connects the tool into a single ecosystem. Efficiency Growth marketer is not obliged and will not be able to bring each hypothesis to the intended result. Since time is very limited and we are talking about the smallest changes: they can be wrong with a 50/50 probability. But failing hypotheses is not a failure, it is an advantage. , the marketer understands what exactly does not work and can fix it.
Speed is the key to effectiveness in growth marketing
The faster hypotheses are tested, the faster successful ones are found and the company grows in terms of performance. Growth marketer develops several ideas at the same time and, after analyzing the results, changes the strategic vector. What does Estonia Email List Growth Manager do? This is a complex specialist, understanding one / two directions will not be enough, since in order to quickly find growth points, you need to look wider and form a strategy from different components. What knowledge is needed: Performance marketing . Knowledge of this skill forms the ability to quickly navigate the situation and form the structure of the strategy. Email marketing .
It helps to work with growth
Retention after the hypothesis is confirme and increase the client’s LTV. Testing . Fundamentals of growth marketing. What all work is base on. It is thanks to the skill of testing that hypotheses are confirme / refute. Product analytics . The BX Leads skill is applie immediately after testing. It serves to draw objective conclusions base on the test data. Custom path . Helps to maintain user interest with the help of advertising tools. Design and content creation . Due to the immersion of the growth marketer in the issues of the target audience , his participation in the creation of content and design is very important. He, like no one else, will help in creating the right message.