How to boost growth in Marketplace startups

How to boost growth in Marketplace startups by Victor Campuzano | 30 Aug 2018 | Growth Hacking Methodology | 6 Comments Daddy, where do chickens come from? Well, from the daughter eggs. Oh, and where do eggs come from, daddy? Well, the chickens lay them. What chickens? The ones that came out of the eggs. What eggs? Those who laid the chickens. So, daddy, why do people doubt if God exists? Ains daughter, do you want us to go to the park for a little while? Hello again! How are you? Good? I hope so!How to boost growth in Marketplace startups by Victor Campuzano | 30 Aug 2018 | Growth Hacking Methodology | 6 Comments Daddy, where do chickens come from? Well, from the daughter eggs. Oh, and where do eggs come from, daddy? Well, the chickens lay them. What chickens? The ones that came out of the eggs. 

The growth problem

The growth problem behind a Marketplace model Before thinking and discussing what our growth approach could be, we have to understand well what these types of business models consist of and what the problems they face are. What is the Marketplace model? Basically, these are portals, platforms, apps or businesses whose main function is industry email list to promote the agreement between two parties of a transaction (the one that demands and the one that offers), adding value to the transaction itself. For example, Airbnb helps owners find people who want to stay and renters who look for good accommodations . Do you follow me? Etsy helps “geek shoppers” find products from “creative sellers.” Udemy, on the other hand, offers millions of learners access to thousands of courses created by trainers around the world. In all of them, it is not enough to say “hey, A here is B who offers what you are looking for” but you must add value to that transaction in order to generate a return for the platform (pastuki, come on).

Some examples of Marketplace models

Udemy, on the other hand, offers millions of learners access to thousands of courses created by trainers around the world. In all of them, it is not enough to say “hey, A here is B who offers what you are looking for” but you must add value to that transaction in order to generate a return for the platform (pastuki, come on). Some examples of Marketplace models Although that definition may seem a bit general to you, you will see that it is basically BX Leads what million-dollar startups rely on, which advertise on TV and generate tons of money. In addition, it is one of the most common models, where startups are created (and die) almost daily . The fact is that almost any possible transaction can be improved through this type of model. Let’s look at some examples: E-commerce marketplaces . Lots of products, from different manufacturers or sellers, concentrated on one platform to be found by lots of interested customers. m. Service Marketplaces .

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