7 Tips for How to Differentiate Your Agency for Competitive Advantage

Marketers and everyone who leads communication needs to ensure everyone feels included and represented in brand messages. With that in mind we can start a positive movement to inspire and create a chain of companies truly interested in creating an inclusive and diverse environment.

Learn with great examples from the market, such as Google’s new feature

Strategically look into how you communicate today, and learn (via this article) tips on how to improve and make your communication reflect your business, culture and DNA

Train and teach your team on how to be more responsible when communicating.

Fake burgers

Since then, the food company removed biz list the sandwich from all Brazilian restaurants. The advertising watchdog CONAR opened an investigation about the case.

At the beginning of May, Burger King was criticized for the same practice. The “Ribs Whopper” burger only contained “ribs aroma and flavor”, no pork ribs whatsoever. The company said they were “always clear” about their ingredients, whatever that means. “Ribs Whopper” burger was launched at the  of 2021, but after the  scandal, the misleading advertising came to light to people and the media.

What about consumer confidence

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For example, vegan beauty products that were being test on animals, products that were position as fitness and healthy but were actually super BX Leads caloric, among others. The list is long, and although it seems common, brands need to run in the opposite direction of this trend.

Mainly because this movement brought distrust from consumers, who began to lose confidence in brands, then in the segments that were at the center of these scandals and now it has become a buying behavior. Consumers began to research more before accepting brands’ speeches.

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