Over the years, Yandex has a huge number of services related to different areas of life. Of course, in all services there are advertising spaces with the target audience. How does the service help promotion? In the article, we will discuss the functions of Yandex.Business, the pros and cons of the platform, talk about the difference between Yandex.Business and Yandex.Direct, and also touch on the settings of your personal account. Content: What is Yandex.Business Who is the service for? Yandex.Business features Platform pros and cons Yandex.Business VS Yandex.Direct How to set up a personal account in Yandex Business Filling out the company card Data Photos Publications stories.
Reviews Goods and services Delivery promotional materials Conclusion What is Yandex.Business Yandex.Business is an online advertising tool that sets up campaigns using algorithms. It creates and places advertisements in effective Chile Email List traffic sources thanks to the work of algorithms. The business is looking for placements with a relevant target audience, minimizing spending and maximizing profit. Who is the service for? Internet shopping; restaurants and fast food chains; service industry; freelancers; advertising agencies; companies with local businesses. It is worth clarifying, since the algorithm works – on the sites it easily selects the target audience for mass goods. If your product is specific, then the site may mistakenly find an audience and you will lose money.
Platform pros and cons
Yandex.Business features Display in Search and Maps . After adding the company and filling in the information, 85 million Maps users will be able to see it. It will be displayed to users with relevant queries, and in your personal account you can answer questions and user reviews. company card in Yandex business Promotion in the BX Leads advertising network . Yandex.Business collects creatives and even entire landing pages based on the company card: photos, reviews, the specified business website. By analyzing your field of activity, the algorithms select effective advertising platforms and optimize the budget. Creation of creative in Yandex Business Creation of product ads . You do not need to fill out the cards, Business automatically pulls up data from the site and generates full-fledged ads. You can choose a specific group of goods and set price limits.