This is one of the great questions that every person who is dedicated to marketing has ever asked himself. And this is because the response will be a key facte successful and thus be able to obtain positive action from customers.
We have to take into account that we spend an our mobile phones. However, not all of these hours are useful from a strictly business point of view. So to obtain successful results it is essential to choose the day and time of our communications well.
Know your client and their habits
The moment in which the client receives the SMS is decisive, since there are specific hours of the day in which the target will be more receptive. To know these details, our recommendation is that, prior to sending an SMS Marketing campaign, a detailed study is carried out on the profile of the clients, which is known as buyer persona . This will allow us to know if you are a more active user in the morning or in the afternoon, or if, on the contrary, you usually connect on weekends.
Our goal is to impact you at times when it will be easier for you to read our SMS. We do not want our communications to go unnoticed.
What kind of message are you going to send?
Another relevant factor is the type of messages we send. Sending an offer or discount for a promotional campaign, such as Black Friday, is not the same as communicating a reminder for an appointment. Although, in the case of the promotion, we will launch the campaign from Monday to Friday at the agreed time, when Djibouti Email List we make the appointment reminder, we will communicate it within 24 hours to facilitate its retention. In addition, by doing so within a sufficient period of time, the user will be able to cancel the appointment if they cannot attend and the company will have a margin to be able to offer that time to another person.
Frequency of messages
We don’t realize it but we retain experiences that are satisfying to us and we long for them to happen again. For example, if we are a company BX Leads that offers takeaway food, a good service could be sending the menu or a discount to its customers on a Friday afternoon or a Saturday or Sunday at noon. And if we also do it every week, our customers will be waiting for that day to arrive to be able to consult the menu and place the corresponding order.
Advice : establish a periodicity in those messages that add value to users, in order to create expectation and retain them.
Test and analyze campaign results
Despite the theoretical data on the best times to send your SMS marketing campaigns, perform tests and analyze their results. Each business is unique and each sector is different. Don’t miss out on the opportunity to work with your database and find out when the connection with your customers is ideal.
