What have been the use cases of SMS in 2022
When we think of text messages, the first thing that comes to mind is promotional SMS announcing some kind of offer or discount. And we are not on the wrong track, as one of the most common use cases for SMS marketing is sending promotional campaigns . With an open rate of 95% and a high return on investment, text messages are the ideal channel to launch your marketing communications and our own data demonstrates this. The most frequent use cases during 2022 have been marketing campaigns (37.51%) and notifications and reminders (37.07%). But these are not the only ways in which our clients use SMS, as the great variety of applications of this channel make it a highly effective and versatile tool.
Main SMS use cases in 2022
Main SMS use cases in 2022 promotional campaigns More and more companies incorporate into their strategy offering omnichannel Comoros Email List experiences to their customers and this involves adding SMS as a way that adds great value to their communications. Some examples of the most profitable actions are: Flash sales . A special offer for a limited time. For example: 2×1 only for the next 24 hours, 10% discount only this Saturday. Direct to the web . Serve as a claim to attract traffic to the website. For example: new spring catalog available at the following URL, access a selection of products exclusively for you at URL.
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Direct to the store . Informing when an order is available in the store or communicating a replenishment of stock, are examples of how to attract visitors in person. notifications and reminder Given the high rate of opening of SMS, it is essential to BX Leads use this communication channel to deliver the most relevant messages such as critical notifications or reminders of important information. Appointment reminders are one of the actions that is gaining more and more followers, as it guarantees a significant reduction in non-attendance to scheduled reservations. This also increases customer satisfaction and business profitability since the gaps left by customers who cannot keep the appointment can be offered to other users and ensure that their visit occurs at the desired time.
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