How to increase the subscription to your SMS messages
SMS marketing has proven to be one of the most effective communication channels for businesses. It can be used in a wide range of scenarios, including back office updates, payment reminders, feedback gathering, and upsells.
Customers are eager to use this method of communication. More specificalonsumers prefer receiving an SMS message to a phone call or email . Not only this, but onsumers would like to receive a notification via text message ; however, only 23% of businesses empl.
Although the benefits and uses of SMS marketing are obvious, how can we get started if you’ve never used it before? First things first, before you start crafting your message and planning your marketing campaign, you need to make sure you have a database to target.
In other words, you’ll need to find customers and ask them to “opt in” to your SMS communications. The more extensive your contact list is, the greater the chances of your marketing campaign being successful. While building your database from scratch will take time and effort, it will ultimately provide much better results. This is how you can start.
use your website
A website tends to be the first point of contact for most businesses in the digital age. You can create a pop-up on your website that gives customers an attractive offer when they opt for your SMS services. When customers are completing a purchase, you can also ask them for their contact details and confirm if they’d like to keep in touch via SMS.
Use your social networks
Social media is an excellent tool that can be used to increase your SMS subscription rate, as most businesses already have a large Fiji Email List following across different platforms. It’s important to cross-promote and use an omnichannel approach, as you may not have the same kind of following on Instagram as you do on Facebook or Tik Tok. It’s also a great way to generate new content and offer your followers discounts or special incentives.
Use your physical store
If you own a physical store, you can also use this space to generate interest around your services . At the checkout, you can ask your customers if they would be interested in receiving discounts and personalized offers via text message. You can use posters or even billboards to advertise your communications. Don’t forget to remind the staff to ask for phone numbers. You could even turn it into an internal competition to motivate store staff.
Run a contest or raffle via SMS
A contest or giveaway is a popular option for businesses looking to grow their SMS database and grow their social media following. Although this can cause quite a stir, it’s important to note that this method is most effective in the short term. To generate the most leads and signups for your SMS messages, be sure to create a sense of urgency, set a low bar for entry, take advantage of partner networks, and offer an irresistible prize.
Create a special benefit or a VIP club
Another way to attract customers and build your database is to offer special benefits or join a VIP club . Moror flash sales. You can BX Leads offer your customers unique promotions, special discounts, early access to sales, and exclusive behind-the-scenes content through SMS marketing. Customers will be more willing to give you their personal contact details when they feel they are gaining something in return.
Provide valuable and relevant content
It is worth mentioning that increasing SMS subscription rates also means decreasing unsubscribe rates . You can do this by making sure your content is valuable and relevant to the recipient. Don’t spam your customers with dozens of messages, instead keep communication simple and direct. You can also personalize your messages by segmenting your database by age, gender or preferences. This will improve your customer.
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