If there is an auspicious year for brands to show a little more love for their customers, that is undoubtedly this 2021. And what better opportunity to do it than on Valentine’s Day?
Valentine’s Day stands out for its great commercial potential and is part of what companies usually call the “love economy”. Between 2017 and 2019, Mastercard recorded a global spend increase compared t2019, Spanish shoppers continued that upward trend, spending an estimate.
So how can brands make the most of this business opportunity in 2021? As this day is likely to be celebrated amid various restrictions, it is important for companies to gather all their creativity. With this in mind, we’ve put together a series of campaign ideas and templates that we hope will help you connect with your customers this Valentine’s Day.
Campaign Ideas for Valentine’s Day 2021
Hospitality entrepreneurs
As with many other special occasions, food features prominently in Valentine’s Day celebrations. In 2019, . And, although it is possible that couples cannot celebrate this day by going to your cafeteria or restaurant, nothing prevents them from enjoying your gastronomic offer. For example, cafeterias can promote breakfast boxes with their freshly made specialties, and restaurants can offer takeaway menus or baskets of specialized products.
Sending an SMS similar to any New Zealand Email List of the examples below could entice customers to click, then redirect them to a well-designed landing page displaying photos of the box of tea or special Valentine’s menu. Valentine, or even images of people cooking with the products in the basket.
SMS boasts an average click raail BX Leads marketing campaigns, so it can also be particularly effective when sending delivery notifications or order confirmations.
[Sender with your company name]: *Insert customer name*, looking for something special for Valentine’s Day? Fall in love with our breakfast boxes. Available from 10/02. More information and download: [link].
[Sender with your company name]: *Insert customer name*, we’ve cooked you a few surprises! Take a look at our delicacies, available from 10/02. More information and download: [link].
[Sender with your company name]: Hi, *insert customer name*. Do you need a last minute gift for Valentine’s Day? Take a look at our special menu. More information and download: [link]. Delivery available until 10:00 p.m.
Retail establishments
During the lockdown, some dominant sales trends were observed; Unsurprisingly, sales ohas concentrated a higher percentage of total makeup sales than ever before. As often happens in the retail sector, knowing your customers pays off. So for brands to make sure their campaigns connect with customers, we recommend giving them some love through personalized offers, or even sending them a Valentine’s eCard via SMS landing pages .. After all, you need to make sure that Cupid’s message is delivered directly to customers instead of getting lost in the spam folder.
