The trends and 10 keywords revealed this time are accelerating digital transformation establishing digital experience platform (dxp) securing zero party data (zpd) expanding digital membership strengthening customer ltv combining branding and performance owned media ) redefine omo (online merges with offline) channel strategy customer experience-based d2c (direct to consumer) channel empathy-centered live commerce.
Marketing environment and technology (61%)’ was important. ‘awareness and understanding of executives and decision makers (52%)’, which was rank first last year, was pushto third place.
Regarding the performance and effects they want. To achieve through digital marketing promotion in 2021.79% of the respondents ranked ‘sales. And sales increase’ as their priority, followed by ‘customer management and strengthening relationships’. In the digital marketing field to expand investment in 2021.Mobile (49%), video and viral (48%), and big data. Utilization (46%) appeared in order.
In The Field Of Digital Advertising In 2021 ‘video Advertisement’ Was Consider The Most Noteworthy
Advertising field, and in the field of social media, ‘real-time live broadcasting’ was select as a priority, and the commerce field also responded that they would expand ‘strengthening the use of live commerce’. .
As digital creative technologies, ‘artificial intelligence (ai)’ and ‘sensor and recognition technology’ are expected to be used the most. In addition, many responded that the use of qr codes and location-based technologies would increase after covid-19.
This Survey Was Conducted Jointly By The Digital Marketing
Research association and the korea online advertising association in the form of a survey targeting 135 people in charge of marketing in BX Leads domestic companies. The results were select based on the responses for each item and the 10 keywords entry method.
Kim hyung-taek, ceo of digital initiative group, who conducted this survey, said, “the promotion of digital marketing strategy in 2021 is more important than securing new customers after corona 19, strengthening relationships with existing customers and linking and integrating online and offline channels. Mix will be central to our strategy.