Initially developed as a mobile messaging application, over time WhatsApp has evolved into one of the communication channels used by more and more companies. According to the Wall Street Journal (2020), more than 50 million companies use WhatsApp Business to communicate with their customers.
Due to its great growth and importance in the business sector, in the following article we share 3 key aspects of WhatsApp Business:
– Difference between WhatsApp Business App and WhatsApp Business Platform.
– What is the best option for your business?
– Real case of success with WhatsApp Business Platform: Mutua Madrileña
Difference between WhatsApp Business App and WhatsApp Business Platform
Today, WhatsApp offers us two business versions to improve and strengthen customer relationships: WhatsApp Business and WhatsApp Business Platform, but… what are the differences between the two? We explain them below:
whatsapp business app
Aimed at small businesses where the volume of messages is low and they want to communicate with their customers for free. WhatsApp Business App allows you to:
- Create your own company profile with basic information such as email, website, address, etc.
- Add identification tags for your contacts, for example: new customers.
- Configure automatic messages, for example: “Welcome to SMSpubli” or “This Christmas we will be out of service on December 25 and 26”
- Create catalogs so that users can buy directly from the application itself. You can add images, price, product description, etc.
However, it has several limitations of use:
- You can only associate the app with a single phone number.
- The application can be used by a maximum of 5 users.
- You will have limited automatic responses, in no case can they be used as a chatbot.
- You will not be abl your company.
- It does not have an analysis and reports section.
WhatsApp Business Platform
The business version of WhatsApp Business Platform is designed for medium and large companies that want to scale their communication with customers and users to another level.
The app can be used by different company departments (marketing, sales, etc), allowing unlimited user access .
In addition, its features include:
- Unlike WhatsApp Business, with WhatsApp Business Platform you can associate more than 25 phone numbers.
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- You can create chatbots improving France Email List the satisfaction of your customers or users who require more information. In addition, you will be able to help the sales team to answer the most frequently asked questions automatically.
- You can also create custom templates to have automated and personalized conversations.
- You will have access to detailed reports to analyze your results.
In order to use the WhatsApp business BX Leads platform, it is necessary to work with an official mobile messaging provider or WhatsApp Business Solutions Provider.
What is the best option for your business?
Taking the above points into account, perhaps the quickest answer may be: “I choose the option that best suits the size of my business.” If the company is small, use the mobile application version, and if it is medium or large, use WhatsApp Business Platform. However, this decision cannot be made based on the size of the company alone.
If you want to know which WhatsApp Business version best suits your needs and your business, we recommend asking the following questions:
1- Why do you want to use this application?
2- What is the volume of messages you expect to receive daily? Do you want to integrate automatic chatbots? Or you have a specific human team that can interact with your clients/users.
3- How many people in your team do you want to have access? Will WhatsApp become a work tool?
4- Do you want to integrate it with your software or CRM?
5- Do you want to obtain detailed reports?
6- Do you have the necessary budget to incorporate WhatsApp Business Platform in your business?
We recommend that you answer these questions and analyze in depth the feasibility and internal capacity that you have in your company to work on this project.
