The end of 2018 was a great gift for all cinemas – the number of powerful releases at the end of November and December was such that it would be more than enough for 3 months of normal work. However, despite this, the cinema community criticizes this period. Moreover, with rare unanimity: the period is criticize both directly by cinemas and representatives of rental companies, albeit not in an explicit form. Criticism is clearly not for the fees – they are excellent. What is the reason? December 13, 2018 was the apotheosis of modern repertoire politics – never before on one non-holiday day have 4 (!) releases been release, each of which undoubtedly deservd two separate, independent weeks of rental.
Let me remind you, these were
Aquaman, Bambalbi, Grinch and Spider-Man: Into the Spider-Verse. What actions resulte in this “collision” of releases? Undoubtedly, the “voluntary” departure of foreign films away from the New Year’s week, coveteby Russian UAE Email List cinema. Moreover, small-screen cinemas, which simply physically could not squeeze the change repertoire into their halls, suffere the most from these rearrangements. It would seem, well, what are small-screen cinemas, how many of them are left already? After all, the main revenue is generate by multi-rooms in big cities! But today 63% of cinemas in Russia have 1-2 screens.
The next segment – 3-holes – is only 7% of the total
The share of halls in 1-2 halls of the total number of halls in Russia is, of course, lower – it is about 40%. That is, these changes have seriously BX Leads affecte the majority of cinemas in Russia. In recent years, the leadership of our country has been doing a lot to popularize cinemas as a form of leisure. Serious money is investd in filming, hundres of cinemas are being create in small towns. With such “voluntary” shifts, we once again deprive our viewers of the opportunity to bring their money to the cinema and correct the badly shaken economy of the industry.
