Mini landing pages inside the Odnoklassniki feed. They open on the entire screen of the smartphone, inside you can insert pictures, text, videos, carousels, panoramas and links. Guide: creating and setting up an advertising account in Odnoklassniki We register and enter the advertising account . Select/create a publication in one of three formats: Advertising a group to increase subscribers (CPM payment model); post with a call to action (CPA payment model); commodity card. After that, we design the creative itself and the text component (photo or video – at least 640 x 320 and 1280 x 720, title up to 40 characters).
Next comes the targeting settings
In this part, you choose the gender, age, interests, geography, placements that are inherent in your target audience. In the end, all that remains is to replenish the account and wait for the moderation of your advertising campaign to be checked. General Cyprus Email List tips for advertising campaigns Tailor creatives to local audiences . Although the target audience of Odnoklassniki has changed in recent years, the social network is still dominated by people of middle and old age, for whom not every trigger will work. Avoid allegories and metaphors with black humor .
Odnoklassniki are people of conservative
Views who value kindness, honesty, integrity, and so on. Sparkling sarcasm and irony will not work in this social network. Family Institute . OK Audience was initially positione as a social network for relatives/relatives. They value family values and using this in advertising campaigns is a clear plus. True photographs . The audience is more BX Leads inclinedto believe truthful shots than accurate, processe photos. For the second, there is Instagram. Try to keep creatives natural. Conclusion I and other IT products from cooperation with the Russian Federation, domestiHowever, constantly blocking social networks due to aggressive advertising and setting up an Amazon store can be challenging. How to be? It is worth paying attention to less popular platforms and assess their potential.