Gen Xers have developed the skills to accumulate assets for a rainy day and are scrupulous about spending. They are accustomed to TV as a connection to the “rest of the world”, and they calmly perceive TV advertising. Most of the generation has mastered the Internet and actively uses it. Characteristics : Conservative, ready for hard work. and in general for their careers. They perceive large amounts of information, think pessimistically about the future, like their ancestors. Dreams and goals : people who work in 1-2 enterprises all their lives. Their career growth is always built strictly vertically, without changing professions and rarely changing jobs.
The main thing is stability
VK, Odnoklassniki , especially games within social networks: farm, three in a row, cards; coupons for discounts and promotions; long texts in Dubai Email List creatives and product descriptions. The text should contain answers to the questions: “Why do I need this? What benefit will I get? Why is your product better than others? intuitive sales funnel and step-by-step instructions for buying a product. Generation Y Period of birth : 1985-2002. Current age: 21-36. Generation Y is the most active and solvent audience for marketers at the moment. The children of perestroika, who grew up, absorbed the “times of change” and lived a more “full” life than their predecessors. Because of the events experienced, generation .
Y is more likely to be
Conservative in all areas of life: they are ready to take risks, there are many entrepreneurs among them, they do not put income above other values. They are well versed in technology, since most of these people grew up in the era of gadgets. When BX Leads buying, they are guided by real reviews about the product. Characteristics : Ready to work overtime, sometimes do not pay attention to the harm that work does to their physical and psychological health. More flexible than their predecessors, they prefer to master the breadth of the profession rather than go deep. To improve their skills and expand their worldview, they study related professions.
