In addition, modern gambling has gone through a stage of social and cultural acceptance, so spending time playing games has become part of the social rituals for some young women who choose games as a way to have fun with friends. Marketing Strategies Marketers take into account differences in product consumption between men and women when developing advertising strategies. Women value their connections with others, their sense of belonging to a group, and strive for success, which is define by high standards of physical beauty and self-confidence. and tobacco marketers who previously targete male audiences.
To appeal to a female
Audience, brands have adapte their products and advertising campaigns using themes such as glamour, independence and entertainment. Tailoreproduct ads have been feature in fashion magazines, brands have sponsore fashion shows, dance competitions China Email List and festivals, and partnere with celebrities to gain women’s trust and build social acceptability. This can be taken into account for advertising gambling products. Of course, the gambling industry is not isolate and some companies have already realize the potential of the female audience in this area.
For example, the
British online casino PinkCasino positions itself as a female brand, has an appropriate design, and live casinos use pretty women with sophisticate makeup as dealers, which may be less popular with a male audience. In addition, the site has a “Safer BX Leads Gambling” section, which reminds you of the basic safety rules and how to prevent the development of addiction (although this does not help much in practice, it creates a sense of care, which is also important). To date, there are various marketing strategies that are aime at involving women in alcohol and tobacco products, as well as gambling. There is a whole typology of such strategies, which, despite the fact that they are aime at women, often have nothing to do with their real nees and interests.
