Did you know that Spaniards spend an average of 3h 51 minutes looking at their mobiles? Did you know that 90% of SMS are read within the first 3 minutes of receipt? Taking these numbers into account, don’t you think thn help you grow your business? With this guide, we want you to start sending SMS Marketing, how you can implement it in your online marketing plan, as well as explain how to create an SMS campaign with some tips.
What is SMS Marketing?
Text messages are a communication tool that is increasingly used in company marketing strategies due to its effectiveness. It consists of sending SMS to communicate with those customers who have given permission to receive messages on their mobiles with commercial or transactional information.
Benefits of SMS Marketing
Carrying out marketing Malta Email List campaigbring great benefits to your company. Here are some facts that demonstrate the advantages of SMS:
- Higher conversion rate than traditional media
While the email conversion rate is 3.2%, SMS is 32% (Esendex).
In addition, 90% of commercial text messages end up being opened within 90 seconds after sending (Techjury).
Direct communication with your client
53% of those surveyed affirm that they are more likely to make their purchases in a company with which they can communicate directly (Hootsuite).
This is one of the main benefits BX Leads of SMS and why the results are so good. Thanks to the 160 character limitation, texting forces you to be much more direct than other forms of communication. Your message should be to the point, bluntly.
- SMS Marketing, an underexploited channel
After almost 30 years of existence, SMS is still a little-exploited channel in terms of marketing. However, stro.
- Cost reduction:
Advertising on mobile devices has a much lower cost than other modalities. Sending a text message can cost y investment is very low if we take into account the response return that we can obtain.gher than the CTR of email marketing campaigns, which stands at 4%.
Although SMS provides great advantages, each campaign that you want to launch must be well planned and correct use must be made of the text message.