Black Friday, one of the most important days of the year for many sectors. This last Friday of November has become a highly recognized date both for consumers looking to find great deals, and for companies that take the opportunity to promote themselves through their communication channels: 58% of Spanish companies already use SMwith their customers. So how do you sell more this Black Friday?
Black Friday is considered the start of the Christmas campaiart looking for ideas for Christmas in October, and furtherSpanish consumers expect for this date. For all this, here are 4 tips to carry out your next Black Friday campaign:
Social media is a key platform for informing customers of special offers and keeping them engaged with brands. They are also ideal for getting more impact by working as a gigantic loudspeaker: users can share your offers and expand their reach through Instagram stories, for example. But this is not all, did you know that 40% of users would be willinor this reason, more and more companies are using mobile technology to communicate with their customers through SMS for companies, since:
- You can customize the sender of your SMS, evenoogle, providing greater security and confidence in the user.
- or this campaign with images, videos, action buttons, etc. Make your campaign more attractive!
- Schedule your campaigns so that they are sent on the date and time you want.
- Measure your results with reports of your SMS campaigns in real time.
79% of consumers consider the possibility of buying a certain product if the brand sent them a marketing message by SMS .
2- Complies with legal regulations
Personalizing communications with your customers will come in handy for Black Friday. However, the protection of the privacy of your India Email List data and the new regulations and regulations on the matter make it more difficult to distinguish and “take control” of the relationship with them. As consumers, we like personalization, but we also care about how our data is managed, right? Which puts brands in an increasingly difficult position. Business communication platforms can provide companies with the tools they need to manage regulatory compliance. When sending youo not forget to add the unsubscribe link, offer the possibility to your clients so that they can unsubscribe themselves for free. In addition, you will be able to know which users have unsubscribed and the reason.
If you know the best way to communicate with your customers (i.e. what kind of language and images to use and what offers to promote), do everything you can to encourage them to click on your product and ultimately make the purchase.
3- A quick response is essential
In an always-connected world, we all expect highly effective customer service. We are increasingly impatient when it comes to dealing with our queries or complaints.
In a survey we conducted, we found that 27% of people expect to receive a response within 5 hours, and 22% in just one hour!
According to the Commerce and Justice BX Leads portal, more than 40% of consumers would choose to use text or messages to contact customer service, but do not do so due to lack of availability or quality.
If when addressing a company we do not mind changing the platform, companies in turn should keep up with their customers when offering them service.
