In the previous article, we looked at why cohort analysis is necessary to determine abm roi. Not everyone will feel comfortable with cohort analysis. So today, let’s take a look at the concerns many b2b marketers have about cohort analysis, and some practical advice when choosing an abm roi metric. […]
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Possible scenarios In the face of many misunderstandings between the European Union – the UK Prime Minister – the UK Parliament and the protracted negotiations, two questions arise: what are the possible scenarios and what do they mean for marketers from around the world? a) Hard Brexit The term “Hard […]
