Odnoklassniki in 2023 is a social network with a high-quality, solvent and loyal audience. In the article, we will discuss how classmates can be useful for business, consider popular niches and ways to advance in OK. Content: Helpful information Niches for promotion in Odnoklassniki How to advance in classmates Guide: creating and setting up an advertising account in Odnoklassniki General tips for advertising campaigns Conclusion In 2023, classmates have quality traffic for business. The times when only pensioners were in the social network have passed, the generation is being updated, and the audience of 30+ is coming to OK.
Helpful information In the most
Active quarter of 2022OK had 40+ million active users; the OK audience is located not only on the territory of the Russian Federation: Belarus, Kazakhstan, Uzbekistan, Moldova, Kyrgyzstan, Armenia, Tajikistan; the site is suitable for regional Croatian Email List businesses, as 40% of the audience lives in cities with a population of less than 100,000 people. Top 3 cities in Odnoklassniki — Moscow, Yekaterinburg and Krasnodar; number of target audiences: women 35-54 (27%), men 35-54 (18.1%), no users under 17; both giants (Sberbank, Megafon, Aliexpress) and local.
Companies work with the social network
Odnoklassniki has many points of contact with the target audience: a hybrid feed, an internal marketplace with the ability to pay for goods and services, a feed for vertical content, Moments; more than 13 million active audience BX Leads plays internal games, and 30%+ spend more than 500 r/m on them; In 2020, OK Business appeared on the social network, which we analyzed in detail in this article . Given the age and mentality of the audience of the site, direct sales do not perform well. This is where sales funnels come into play. Niches for promotion in Odnoklassniki All information corresponds to the Odnoklassniki media kit from 2022.
