When most business owners think about finding new ways to communicate with their customers, they probably don’t think of SMS as a complement to their inbound marketing strategy. The reality is that, if done correctly, text messages can be a very good way to connect with your customers and accompany them throughout their purchase process.
Before we delve into how mobile messaging can benefit your inbound marketing strategy, let’s dive deeper into the concept of inbound marketing and what it can bring to your business.
What is inbound marketing?
Inbound marketing is a methodology that combines digital marketing with non-intrusive advertising, and whose purpose is to accompany customers throughout their life cycle by offering them valuable, relevant and useful content.
Inbound marketing is the evolution of outbound marketing. It is a new way of conducting better customer-focused digital marketing campaigns. That is, it is a less intrusive way of advertising.
SMS in the four phases of inbound marketing
Like other marketing strategies, text messages can be a very good option. Below we explain how to include SMS in the different phases of inbound marketing.
1. Attraction
It is the beginning of any relationship with a potential client. At this stage, the content should focus on the pain points of your customers. What you must provide them is valuable material.
An SMS that invites the user to read your blog or subscribe to your newsletter would fit with the appropriate content for this first BX Leads stage. Remember that at this point you are trying to create credibility, become a benchmark for their needs. You should not talk openly about your brand, products or services.
Remember to send a direct text message (you only have 160 characters per SMS).
2. Consideration
At this point, your contact is exploring possibilities, so show them that you have the best solutions for their needs.
For this stage, you can send alerts to sign up for webinars that you organize, a report that you have made, etc. You can also sd have a question and answer session.
3. Sale
When a customer reaches the decision phase they are almost ready to buy, they just need a little push to make the purchase.
At this point, you must offer Malaysia Email List them a specific content of your brand or product that they want to buy and do it in the moy possible. You can also send a discount coupon or a limited offer, in this way you will create a feeling of urgency that will cause the sale.
4. Loyalty
Once you have managed to transform a potential client into a client, you should not forget about him. The key to growing a business is getting people to buy again. Who better to target than your current customers?
This is a vital stage of the buying process that should not be forgaigns to cross-sell, up-sell , inform them about the news of your products and even exclusive offers for being part of your community. Of course, always taking into account the needs and profile of your customers.
If you don’t already use SMS in your inbound marketing strategy, now is the time to consider it. You can adapt the messages to each stage of the purchase process of your customers.
