It’s impossible to imagine instant communication without emojis. And it is that these communicative characters capable of transmitting what sometimes we do not know how to say with words, have made a hole in our lives, so much so that July 17 is celebrate as international emoji day. But what are its origins? What value do emojis add to SMS? How to know which ones encourage more to click? or which ones should you avoid? Here we leave you everything you ned to know to use, or not, emojis in your SMS Marketing campaigns . The origin of the emoji We’ve all heard of emojis and emoticons, but perhaps many don’t know that emojis are the evolution of emoticons.
Can emojis be usd in SMS communication?
We could say that they are version 2.0. The first emoticons emerged in 1982, when Scott Fahlman, a computer science professor at Maldives Email List Carnegie Mellon University in Pittsburgh, first wrote using symbols with parentheses, periods, or commas. With this, he intende to convey emotions, if he felt happy:) or sad: ( But it is not until 1999 when the emojis appear. Its origin is locatd in Japan, when Shigetaka Kurita receive a commission from the telecommunications company NTT DoCoMo to design 176 emojis that representethe Japanese and could be use on its platform. While the “invention” of emoticons was to convey basic feelings such as joy or sorrow; emojis go one step further.
The origin of the emoji
They are not only intende to inform the receiver about how the person feels (happy, tire, in love), but also actions (travelling, driving, investigating…), animals, flags, food, etc. In total there are already 1,624 emojis. Can emojis be usd in SMS BX Leads communication? Although it is true that non-verbal communication, via emojis, is present in a multitude of channels such as social networks, WhatsApp, iMessage, Facebook Messenger, among others. In SMS marketing campaigns , this type of symbolic language is still not widely use. There are a number of reasons why companies do not use emojis in the SMS they send to their customers: Adding emojis reuces the number of characters from 160 to 70 since they are considereunicode elements.