Despite the doubts of experts, e-commerce continues to grow at a high pace. By 2025, according to forecasts by Data Insights analysts, the e-commerce market in Russia will grow 4 times and reach 11.1 trillion rubles. In addition, technology continues to infiltrate online retail: AR technologies are being used to visualize products in greater detail, omni-channel marketing is being integrated into mobile phones, and predictive analytics is being used to personalize offers. Content Digital instruments: online fitting Digital tools: search for products by image (Visual search).
Digital tools: personalization of product issuance
Conclusion Digital instruments: online fitting Nowadays, virtual fitting of accessories and parts of clothing (glasses, jewelry, shoes) will not surprise anyone. Already in 2019, the Russian marketplace Lamoda launched a rather realistic Democratic Republic Of the Congo Email List fitting of sneakers, however, it seems that then users were not yet ready for the widespread use of AR, and this option was closed after a while due to low demand. In 2022, the giants of global e-commerce are back in the fight for digital try-on tools. For example, Walmart acquired Zeekit , a full-size clothing fitting service. Amazon, the e-commerce giant, recently introduced a new mobile app that uses augmented reality to try on shoes.
The feature allows shoppers to
Visualize how a pair of shoes will look on them from all angles and make purchasing decisions. Available on the Amazon iOS app in the US and Canada, this feature offers thousands of sneaker styles from well-known brands such as New Balance, Adidas, Reebok, and Puma. Also, virtual fitting of clothes and shoes is becoming popular in offline retail. Walmart BX Leads has acquired Memomi, which offers smart mirrors for shopping malls where shoppers can try on full-size clothing. This allows you to quickly compare different options before the customer heads to the fitting room. In Russia, you can already find similar mirrors, which are becoming more realistic. And allow customers to appreciate the details of clothing.
