Hollywood films, which provide more than half of the box office, was suspende in Russia. In April, pirate distribution gradually starte in cinemas, traces of which are partially present in the UAIS: according to our estimates, by the end of August 2022, 18 releases were release in this way, having collecte 138 million rubles. or 0.8% of the country’s box office (at the same time, a significant part of illegal sessions in the system is not tracke and is not included in this amount of box office receipts).
In any case, Hollywood films in the
Absence of major advertising campaigns do not bring even close to those fees that one would expect under normal conditions of working Afghanistan Email Lists with them. Another way to overcome the lack of films that cinemas have resorte to – re-release of films made more than two years ago – also prove not to be very effective. If usually such films accounte for less than half of the titles at the box office and they collecte 1–2% of the box office, then in January- 70% of the nationwide poster, but the fees amounte to only 7%.
Russian producers began to
Meet the needs of cinemas in box office releases, as in other years, only in the fall (the summer was traditionally the season of Hollywood “tentpoles”, with which no one wante to compete). In October, the first domestic blockbuster since February BX Leads 2022, The Heart of Parma, was release and on the basis of the teams of representatives of the majors, ho had officially close their Russian offices by that time, a pool of new distribution companies associate with large media holdings was forme. In the film production segment, the study notes that film and TV series release volumes in Russia are actively recovering after a recession during the pandemic. Series are increasingly being filme by order of video services: if in 2018 only 4% of the titles of series filme in a year premiere on platforms, in 2021 this figure has already reache 32%.