SMS and email are two direct marketing channels that companies use to attract new customers, communicate relevant information, reactivate an existing database, etc. But which of the two is more effective for your business? Which will allow you to communicate with your contacts directly and quickly?
In this article we will discover all the advantages of sendver email and why they are your best asset to communicate with your customers.
Your SMS will be read
With an opening rate of 95%, SMS far exceeds email, which only represents 20% of all openings, all within a context in which, in addition, the time spent reading emails continues .
SMS have a much higher open rate than email
Every day, consumers receive a multitude of emails that are stored in our inbox. All this noise translates into newsletters to which we do not remember having subscribed, offers that do not interest us, notifications… until we finally lose the information that we really want to receive because we cannot read all the emails we receive.
With the massive sending Iceland Email List of SMS this does not happen. On a daily basis, we receive far fewer text messages than emails, so we have time to read them all and miss nothing. In addition, it is important to take into account the percentage of “spam”, in which email accounts for 80% compared to 0% for SMS.
Take advantage of the visibility of this channel to attract the attention of your customers
No internet connection or additional apps required
In order for your clients to be up to date with your latest communications and news, they only need one thing: to have coverage.
And it is that for your mass sending of SMS to be effective, it is not necessary for the recipient to connect to a Wi-Fi network or to a network that allows them to connect to the Internet, as is the case with email, since, to receive an email and be able to view it correctly it is necessary to have a data connection or be connected to a Wi-Fi network.
In addition, it is not necessary to have an application downloaded on the mobile device. Your contacts will be able to receive your SMS since BX Leads all mobile phones can receive them. Email, on the other hand, not only needs to have an application, but also. Requires having an account, password, that the email adapts to different browsers, devices, etc.
All mobile devices receive SMS without the need for internet
Multiple functions quickly
Mass SMS is a direct and effective channel that allows you to quickly send promotions, notifications such asgal documents, etc.
And all this, with less preparation time than an email. Its only 160 characters and its few graphic resources allow it to be a. Relatively easy task, although it is also possible to send more visual and personal. However, on the other hand, emails require more preparation, thinking more. About the design (such as types of images, font size, etc.) and the type of devices.
