Unnecessary spending of the budget. Here, another lamp above our head should light up very high CTR as in the graphic campaign. We are talking about a CTR above 1-2-3%. Check out these sites on Google! Depending on the device, ads/users may behave differently on them. Basically, your ads will […]
Daily Archives: March 25, 2023
50 posts
Thanks to the observations and analysis of the results, you can take appropriate steps – exclude products from promotions, change campaign parameters such as: maximum bidding rates, minimum product price or target position where products are to be displayed. In addition, you can test new campaigns or remove unprofitable ones. […]
Centeo has created solutions with which we can increase the profitability of activities carried out on Ceneo and shorten the time needed for their implementation. What are the most important functionalities and advantages regarding the use of the service? Creating campaigns for selected product groups Analyzing the profitability of products […]
Such a campaign management model causes us to lose part of the margin, additionally increasing the amount of costs related to the presence on the website or bidding on TOP items. How to approach campaign management? Therefore, to optimize activities, we can use product feed files and exclude from them […]
Importantly, cooperation with Ceneo does not involve signing a term contract or account fee. Settlements with Ceneo are based on the well-known and functioning in many marketing channels CPC (Cost Per Click) model, i. for clicking on the product and the user goes to your store or for clicking “Buy […]
You can then use the best-performing targeting groups to create a converting ad group on both the Search and Display Networks. See also how users behave after watching the video? Do they go to the site? Do they open the product? Or maybe they don’t even watch your video to […]
Are these examples of counting conversions, or what are the relationships between your campaigns, and maybe you will even be able to better understand Google Ads itself or how Google sees your and potentially every user’s Google account? “What does he mean in that last paragraph?” Starting my adventure with […]
Thus, you will increase the likelihood of the user going to your website. Here is the proof that I run my account -> account extensions Having exclusions in the Google Adwords campaign Another basis of the basics among the must-haves is having exclusions in word campaigns in the search network […]
This type of approach guarantees obtaining good and measurable results, building brand awareness, customer loyalty and effective use of budgets. A well-optimized account starts with the simplest things – a good keyword division, excluding keywords that don’t work for your business, or uploading as many ad extensions as possible. But […]
Rather, beware of throwing a large number of keywords into the group. This is not a good practice, at least in the case of very complex campaigns. Also, make sure your ad groups have more than 1 ad! Create at least 3 versions of them to see which ad gives […]
